Design isn’t just about the imagery and typography. It’s about creating that all encompassing representation of the product and message; balancing the marketing, retail and licensing needs with the art you create.
Detail 3
Being adaptive is just as important as being creative.
After years of designing packaging for a product one way, it was now my challenge to think about it another way. Instead of the selling the normal 4 to 6 action-figures from one licensed property hanging together, we were now going to offer the most popular figures from several different franchises hanging together. This was the way of eliminating some of the lesser selling figures or “peg warmers”. McFarlane created action-figures in several categories from pop-culture, and that’s how we were planning to categorize it.
Detail 4
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