“Capturing the essence of the moment using lighting and applying unconventional methods to photography, immerses the consumer in the experience.”
The photos I took for this series of Spawn action figures was the start of stylized photos of the toys. The previous photos were fairly standard, just for the back of package cross-sell. This is one example of how applying unexpected techniques makes for a unique result.
Most every sport fan has seen many photos in books, magazines and internet over time, so creating the lighting that replicates the real thing and not a toy was time consuming, but paid off if the consumer had to look twice.
Trying to create an ethereal feeling with the soft blue lighting.
Working with many lights and bouncing it off the figure is key in trying to make it look realistic.
A slow shutter speed and moving the camera help to portray Elvis dancing.
Smoke can always add to the drama of a shot. It can also disguise a light that is placed too close and is in frame.
Light, shadows and depth of field can do wonders.
With the baseball hall of fame figures, (Cooperstown Collection) I tried to soften the illusion of stadium light to try to distinguish this line from the present day figures we were doing at the time.
I remember shooting this line of “The Cooperstown Collection” through a stretched screen of cheese cloth between the lens and figure to “age” the photos.
I love using contrast to create interesting compositions.
I wanted to have crisp lighting and sharp detail to mimic the bright color and ink work of the comic book, which this figure was from.
Framing the subject is another way to create interest.
